Senior Manager, Programming & Production
Alexandra Piña is Senior Manager of Programming and Production of DeSales Media Group. She has been given a sweeping realignment of responsibilities at NET TV. Piña became tasked with streamlining the content distribution including Video on Demand (VOD) platforms, Live Pool Feeds for Papal Coverage and Special Events as well as first run syndication program development at Desales Media Group.
Piña’s primary responsibility is overseeing the program planning and distribution of all NET TV’s primetime slate of programming. These programs, the cornerstone of the network’s success, include the Emmy nominated documentaries Ring of Faith, Shelter in the City and Refugees: Enemies or Victims.
In addition, she serves as an award winning Producer receiving a Communicator Award for the new hit talk show that is driving audience growth, Walk in Faith, with guest stars including Dr. Oz, Kirk
Cameron, Renee Zellweger, Devon Franklin, Stephen Baldwin and many more...
Piña is also received the Power Women in Business award and is the driving force behind a bold new multi-
platform initiative dedicated to growing the network’s digital footprint as the ultimate destination for Catholic media and entertainment. In her role Piña establishes partnerships with Cable Operators as well as Syndication partners and currently spearheading the Hispanic Media Initiative for Desales Media Group.
Piña joined DeSales Media Group in 2015 after serving as Project Manager of Video on Demand (VOD) and TV Everywhere at Time Warner Cable.
Piña began her career as an Associate Producer at iCAST.com from 1998-2002. In addition, she served as Program Scheduler, for USA Networks from 2002-04 and worked as Content Acquisition Manager, Video on Demand (VOD) at Valuable Technologies Inc. from 2010-2014. While at VTI, she developed a business model that allowed a flat rate per title based on Domestic Box Office (DBO) for a Video-On-Demand (VOD) platform approved and licensed from 21st Century Fox.
A valued member of the New York Women in Cable Telecommunications (NYWICT), National Association for Multi-Ethnicity in Communications (NAMIC) and Women in Cable Telecommunications (NYWICT). Piña also serves as a mentor empowering low-income women and youth in the New York area.