With more than two-decades of research experience, Carol Cunningham joined BET Networks’ Corporate Market Research team in September 2007. Cunningham’s responsibilities include leading the charge on all consumer insights, thought leadership, trend spotting, questionnaire design and primary analysis for all qualitative and quantitative studies.
Cunningham served as head of Strategic Research for Scripps Interactive (HGTV, Food Network, GAC, DIY and Fine Living) where she worked on all aspects of brand and media engagement, emerging technologies, streaming media and custom research special projects. She was instrumental in selecting and designing Scripps Interactive’s engagement & emotional connection research with Simmons Market Research as they developed ground-breaking value & attitudinal needs statements on lean-in engagement and emotional attachment and now those endeavors fuel business for the cable marketplace. Prior to her stint at Scripps Networks, she also led all affiliate strategic initiatives for A&E Television Networks, ESPN and has extensive expertise in network, syndication and local broadcast having served as Head of Research for Univision’s WLTV, Fox Broadcasting’s KTTV, NBC Universal’s O & O--NBC 4 and as Director of Syndication Research for MGM United Artists.
In 2015, Cunningham was given the Next Generation Market Research Disruptive Innovator Award (for Individual Achievement) at the Market Research Event conference, in 2013, she was selected as the ‘Research Executive of the Year’ honoring her contributions, innovations and research expertise by MAXX AWARDS editors, writers and contributors at Target Market Research and became one of Syracuse University’s Newhouse School of Public Communications’ 50 FAST FORWARD alumni. At BET, Cunningham designed several seminal and ground-breaking studies—AFRICAN AMERICANS REVEALED: LIFESTYLES SEGMENTATION STUDY, REEL FACTS- EVERYTHING YOU WANTED TO KNOW ABOUT AA MOVIE GOERS & STREAMING MEDIA, AA DIGITAL CYBER BEHAVIOR & ATTITUDINAL STUDY, THE COLOR OF BEAUTY, THE BLACK FAMILY STUDY requested by the WHITE HOUSE and this year’s current studies making the rounds nationally, INSIDE THE AA MILLENNIAL MIND and BRAND LOVE 2015. 2016 is banner year for BETN business insights utilizing learnings from CENTRIC’S TODAY’S BLACK WOMAN, AA REVEALED 2016 with a focus on influencers, trendsetters and culture catalysts / culture igniters, DAY IN THE DIGITAL LIVES OF AA CONTENT CREATORS and REEL FACTS 2- AA MOVIE GOER TRUTHS.
Cunningham works on the Diversity Alumni Task Force, Office of Program Development and the Newhouse 44 Network Board of Directors at Syracuse University. She completed these programs VIACOM’S RISING STAR THRIVE, CTAMU’s Executive Leadership Program at Harvard Business School, and the NAMIC Executive Development Leadership Program at UCLA’s Anderson School of Management.