Executive VP, Content Distribution and Strategic Partnerships
Warner Media Group
Jennifer Mirgorod is executive vice president of content distribution and strategic partnerships for Turner Content Distribution (TCD), the domestic distribution and marketing arm of Turner. In this capacity, she leads the account management, marketing and business development teams on all aspects of content distribution, including a charge to expand content distribution opportunities and develop new business models. Her broader role within the division includes oversight of strategic partnerships between TCD and Turner’s portfolio of brands, where she serves as the conduit between TCD and each of the business leads to create cohesive content strategies with aligned communication across Turner. Mirgorod is based in Atlanta and reports to Rich Warren, president of Turner Content Distribution.
A seasoned cable veteran, Mirgorod most recently served as executive vice president of brand distribution for TCD. Before that, she was senior vice president of brand revenue and account management, also for TCD. She held previous posts for TCD as senior vice president of sales and marketing for and vice president of strategic marketing where she
worked in tandem with the TCD sales force, Turner networks marketing and operations and partnership marketing to help set the tactical direction for TCD marketing and advertising sales initiatives. Mirgorod joined TCD in 2003 from Turner Entertainment Networks in Hong Kong where, as senior vice president, regional entertainment advertising sales and off-channel commerce, she was responsible for advertising and licensing revenue generations for Turner Broadcasting’s Asian cable and satellite channels, including Cartoon Network, cartoonnetwork.com, HBO India and China Entertainment TV (CETV). In this capacity, she managed a 46-person sales team across Australia, India, China, Hong Kong, Taiwan and the Philippines.
Mirgorod received a BA degree in Foreign Affairs from The University of Virginia. She is a former board member of the Women in Cable & Telecommunications (WICT) Southeast Chapter, was a member of Class XVII of WICT’s Betsy Magness Leadership Institute, and participated in the inaugural class of the WICT Senior Executive Summit at Stanford Business School in 2013. She’s also a 2004 graduate of CTAM University. At Turner, Mirgorod is the Executive Sponsor of Turner Asia, a company-wide business resource group aimed at leveraging the talents of Asian Pacific American employees throughout the company. Mirgorod was named as the “Woman To Watch” in 2013 by WICT’s Southeast chapter, and was honored as the national “Woman To Watch” by WICT in 2014. She was also named as one of Cablefax Magazine’s “Most Powerful Women in Cable.”
Turner Content Distribution (TCD) is responsible for the multiplatform distribution and marketing of Turner’s ten domestic linear networks and on-demand branded content to all traditional and emerging distribution partners throughout the United States, Canada, Puerto Rico and the U.S. Virgin Islands. TCD also establishes the distribution strategy for Turner’s portfolio of digital brands, as well as manages the relationships with partners across the VOD, OTT, SVOD and AVOD landscape.