Joseph Lawson

Joseph Lawson

Content Marketing

Verizon FiOS1 News Channel

Joseph Lawson leads Multicultural Content Strategy and Acquisition for Verizon Content Team.  He has a wealth of experience in new media marketing and next generation technology, which includes leading Content Marketing for Verizon FiOS1 News channel; Verizon FiOS Free Video On Demand marketing strategy; and content marketing strategy for V CAST Video, Verizon’s first mobile video service.

Prior to joining Verizon, he developed the initial marketing plans and research for ESPN Mobile, and led affiliate marketing for BET, BET on Jazz and Action Pay per View as Vice President Marketing at Black Entertainment Television.  He also launched digital television and cable broadband while serving as Vice President of Marketing at Bresnan Communications.

Mr. Lawson holds a BA from Yale University and an MBA from Columbia University in Marketing and International Business.

Specialties: Digital Content Marketing Strategy, Mobile Television, Cable Television ,Video On Demand, Multi-platform Video, Target and Multicultural Marketing, Content Acqusition, Contract Negotiations.