Melinda Lee is a serial C-level executive, leading content, creative, business and marketing divisions for global media and technology companies. As a strategic growth leader, she specializes in designing and scaling brands into sustainable revenue generating businesses. She has deep experience in diversifying revenue streams regardless of business sector and has run business and creative units for publishers, broadcast networks, content studios, and B2B licensing agencies.
Most recently, she was the first Chief Content Officer at BuzzFeed, where she oversaw the Media Brands division- Tasty, Nifty, Goodful, As/Is and Playful. In her role, she managed BuzzFeed Media Brands’ editorial and business operations, pushing the division forward by leaning into new content forms and unique business models. During Melinda’s tenure, BuzzFeed Media brands implemented a cohesive and successful brand growth strategy that created new and diverse revenue models which lead to strong year over year growth for the entire portfolio of brands.
An industry veteran, Melinda leverages her previous experience at top media companies such as Meredith Corporation, Hearst Magazines, and Getty Images to strategically grow and monetize BuzzFeed’s lifestyle portfolio. Melinda joined BuzzFeed in May 2018 from Meredith Corporation where she served as Senior Vice President and General Manager of Video. Prior to Meredith Studios, she was VP of Digital Content and Audience Development at Hearst Magazines, and General Manager of Getty Images Music. Melinda has also held positions at ZenCat Entertainment, Joost, and MTV Networks.