Rick Monihan

Rick Monihan

Director of Sales Operations Policy and Contract Oversight

ESPN

Rick Monihan, manages agency T&Cs as well as vendor relationships for ESPN. Since joining ESPN in 2011, Rick has worked to implement industry best practices which streamline the sales process, improve operational efficiency, and protect company business interests.  He is an ESPN representative at several trade organizations.

A 33-year veteran of media sales and operations, Rick has served in a variety of sales related roles throughout his career including positions with ABC, AOL, CNBC, Univision, among others.

At CNBC, Univision and AOL, Rick was instrumental in starting and building the Sales Planning teams, which were responsible for creating Ratecards, setting TV and Digital rates, maintaining price and inventory integrity and helping grow revenue. Later, as the Director of Digital Operations at Fox News Digital, Monihan started the Operations Department while improving the network’s revenue yield and efficiency.

Most recently, he served as the Vice President of Digital and TV Sales and Operations at 4Kids Entertainment, mastering complex COPPA and CARU rules and guidelines. At ESPN, he worked with the Legal Department to develop ESPN’s Data Policy and Vendor Agreements.  In addition, he was instrumental in developing sales policies regarding viewability and IVT. 

 

Rick is ESPN’s representative on the IAB’s Ad Blocking and Terms and Conditions working groups.  He has spoken twice at Admonsters OPS on the importance of the role of T&Cs and proper support of business policy.  He also been on panel discussions at the DCN about controlling data leakage, managing external business practices, and introducing viewability into sales planning negotiations.  At Operative’s first annual summit in 2014 he presented on the role of Operations as a sales tool.

 

Rick is a 1984 graduate of Syracuse University’s Newhouse School. He also studied Economic History at the New School for Social Research.