Senior Director, Strategic Relationships
Tom Friedmann is a veteran television and new media executive with expertise in all phases of video production, acquisition and distribution across cable, VOD, online, home video and connected TV platforms. A pioneer in VOD cable, online video and connected TV, Tom has had years of frontline experience developing and implementing strategy to launch new businesses and improve top media companies. He is highly skilled in legal and business affairs having negotiated and closed hundreds of agreements for thousands of hours of programming.
Tom is currently Senior Director of Strategic Relationships at Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.