Vice President, Point of Sale Strategy and Education
Carla Moore is Vice President of Point of Sale Strategy and Education for Home Box Office (HBO) in New York. She is helping to redefine the company’s brand training narrative, discover new sales approach strategies and develop specialized sales training curriculum and continuous education programs for sales brand ambassadors.
Her career with HBO began 20 years ago as an entry‐level sales trainer in Atlanta. Before transitioning to her current role, Carla was VP Talent Acquisition driving innovative talent management strategies to support the growing need for a more digitally adept, multicultural, multigenerational workforce at HBO.
The cornerstone of Carla’s career at HBO has been in Domestic Network Distribution, with her most recent DND role leading a sales and marketing team that served millions of subscribers by bringing next generation products to market and leveraging HBO content across multiple platforms to drive subscriber growth.
Carla is an active member in the media industry and serves on the national board of NAMIC (National Association for Multi-Ethnicity in Communications.) She earned her MBA at Keller Graduate School of Management in Chicago. She is the graduate of two leading industry programs: CTAM U at Harvard Business School and NAMIC Executive Leadership Program at Darden School of Business at UVA. Her most fulfilling work is through her community service as a member of Delta Sigma Theta Sorority, Inc.
In addition to her role at HBO, Carla is a leadership author, transformation speaker and certified professional coach. She is passionate about sharing her story and has engaged over 10,000 people through her public speaking and life coaching and has been featured in the Chicago Tribune, Forbes, Cosmopolitan Magazine and Bold TV and other media outlets. Her mission is to inspire others to “live the life you’ve imagined!”
Her new book CRASH! Using Personal Power To Transform Your Leadership captures the lightening moment that led to Carla’s epiphany about the role of personal transformation in improving leadership. Her book was released April 2018 and has become an Amazon Bestseller.