As Managing Director at MediaLink, Donna Sharp applies her global digital expertise by helping marketers and emerging media companies assess, plan for, and implement the solutions needed to drive their business in a rapidly changing and globally connected marketplace. She redesigns the marketing organizations and agency ecosystem for major global brands, builds in-house agencies and leads change management in mass personalization, growth marketing and the shift to digital commerce.
Prior to joining MediaLink, Donna was SVP at Starcom MediaVest Group for over a decade where she led global, US, China and APAC media and digital teams across categories including Visa, Walmart, Mars Wrigley, P&G, General Electric and UBS. On behalf of clients, Sharp has focused on building strategic partnerships that often break the mold, spanning new content creation, measurement approaches, data access and use of new technology. This work yielded numerous industry awards for marketing campaigns and earned her a partnership lead role at the agency.
She is a graduate of Vanderbilt University and now lives in New York City.