Gerald Yarborough


Gerald Yarborough

Art Director, Super Fan Licensing

Global Creative Group

ViacomCBS Consumer Products

An award-winning Executive and Creative Strategist with extensive experience in film, television and kids’ consumer brands. Highly recognized leader with a history of developing and executing creative campaigns for Nickelodeon, BET Networks, Comedy Central, MTV and Paramount Studios. 


In addition to creating and sustaining a successful consumer product business for clients, Gerald remains passionately engaged in arts education, and philanthropic endeavors. Using his years of experience and partnerships to motivate the next generation of creatives. His active involvement in pro-social initiatives highlights the fact that he is not only an expert in his field, but he is also a well-rounded individual and professional of outstanding character and integrity.  


As the Chair of Social responsibility for the BEAT of ViacomCBS and serving on the Board of numerous nonprofits like REELWORKS and Children Health Fund working to close the gap and eliminate disparities plaguing underserved groups while building diversity and inclusion in media. He holds BFA in Design and Advertising from St. John’s University where he was recently honored with the Distinguished Alumni award.

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