Advanced Advertising Planning Superisor
Isabela Medeiros is the National Supervisor on the Yield & Supply team at Spectrum Reach. Isabela started her career as a marketing analyst for Coca-Cola before joining Deloitte Brazil as a consultant. In 2017, she decided to pursue an MBA in Marketing and Financial Management at Pace University in NYC. She first joined Spectrum Reach in the summer of 2019 as an intern for the Product team, and later joined the Supply & Yield team as a National Planner in February 2020. Isabela has distinguished herself in a quick period of time as a standout contributor on both the inventory sales planning side as well the analytical side of the business, where she has played a key role during our transition to our newly launched Streaming TV as well as assisting in scaling the National Addressable line of business.