Vice President, Integrated Marketing
Lisa Bull is Vice President, Integrated Marketing at ViacomCBS, leading the strategy, development and activation of custom marketing programs for national advertising clients, across categories such as consumer packaged goods, QSR and casual dining. Lisa develops strategic marketing programs to solve clients business challenges, leveraging Viacom IP, in-house creative expertise and key distribution channels-- linear, influence, digital video, experiential, branded programming and shopper marketing, to reach consumers at multiple touch points and drive sales for clients. Lisa has held brand management, consumer products, retail marketing, and consumer marketing roles across various entertainment companies, including Classic Media, (RED), Y&R, and the Tyra Banks Company. She is an active member of the MOTH organization, GenHERation and Toni’s Kitchen (a local food bank in NJ that serves her local community). Lisa resides in NJ with her two children, husband, cat and dog.