Paul Butler

Paul Butler

Chief Operating Officer

sparks & honey

Paul Butler is the COO of sparks & honey, a cultural consultancy in the Omnicom portfolio.   sparks & honey uses cultural intelligence, data sciences and social sciences to develop business transformation and future scenarios for clients across a range of industries including technology, media/entertainment, CPG, beauty, fashion, government. 

Paul was previously the General Manager of Aspire, the network launched by Magic Johnson Enterprises, where he oversaw strategy, production, programming, and operations.  He has held business development and business affairs roles at UPTV, Razor & Tie, VH1, and Queen Latifah’s Flavor Unit Entertainment.


For more than 20 years, he has served on the Board of Directors for The Brotherhood Sister Sol, an award-winning, evidence-based non-profit in Harlem that provides comprehensive, holistic and long-term support services to young people.

Paul earned his BA in African-American / Black Studies and Political Science from the University of Rochester and J.D. from the Harvard Law School.

About sparks & honey

sparks & honey ( is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages the proprietary s&h cultural intelligence system to deliver services in three areas for brands -- innovation, cultural insights and content. Current clients include PepsiCo, AT&T, Unilever, Gerber, Humana, Visa and Jarden. Named to Ad Age's 2014 A-List as an "Agency to Watch," sparks & honey is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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