Vice President, Emerging Media & Innovation
Pete Scott is vice president of emerging media and innovation for Turner Studios. In this role, Scott advises internal brands on the effectiveness of emerging media, innovation and audience intelligence across the entire Turner portfolio. Additionally, he is helping to lead the charge on ELEAGUE, the professional eSports league established in partnership between Turner and WME | IMG. As a digital strategist that has been moving through the ranks at Turner for more than 26 years, Pete has helped the company develop and evolve into a leading force in the digital media space.
In 2014, Pete partnered with Coca Cola, and eventually Mercedes to established a technology incubator in Tel Avi called, the Bridge program. The program finds the best Israel technology companies in Artificial Intelligence, VR/AR, Ad tech, data, video and Blockchain. The program has been a great success by providing value to the Bridge companies and validation for those technology start ups to be purchase.
Prior to his current role, Scott served as the vice-president of emerging media for Turner Sports. While in this role, Scott was responsible for digital operations and technology for the entire Turner Sports digital portfolio which includes Bleacher Report, TNT OverTime on NBA.com and the sports Emmy-award winning PGA.com’s PGA Championship Live. In addition, Scott managed the
company’s strategic partnership with Yahoo! Sports. His unique hybrid background of TV and digital platforms has helped Turner Sports develop into a leader in the digital sports business.
Scott began his Turner career as a sound tech and editor for CNN, covering such major events as the war in Bosnia and the U.S. invasion of Haiti while working with international correspondents Christiane Amanpor and Nic Robertson. In 2001, he transitioned to Turner Sports’ new media team where he started laying the foundation for development of Turner’s unique digital portfolio. He served as executive director of partnerships managing digital and mobile rights for NASCAR.com, PGA.com, NBA.com, and PGATour.com as well as broadband channels TNT OverTime on NBA.com and TBS Hot Corner on MLB.com. Scott also guided the day-to-day programming of interactive content on each of the sites, which includes live streaming coverage, widgets and downloads, interactive TV and wireless platforms.
Additionally, he helped to create a digital media team with diverse expertise that attracted attention from other professional leagues and their peers throughout the digital media industry. In 2010, he helped launch NCAA March Madness Live, the successful live streaming video experience that is now available across more platforms than ever before for the NCAA Division I Men’s Basketball Championship.
Before Turner, Scott served as a senior video producer for FoxSports.com where he produced and directed the first live college football game streamed online. Before Fox, he served as a senior production manager of remote operations for Turner Sports, coordinating logistics for the production of NBA, NFL and MLB telecasts
Scott earned his Bachelor of Arts degree in film and television, with a minor in business, from Boston University.