C-suite Senior Executive & Media Sales / Marketing Leader
Former President, National Ad Sales, AMC Networks
An innovative media sales leader, Scott Collins has a track record for building best in class, award-winning sales organizations with a culture of collaboration and client-first focus, across multiple disciplines in national media including Linear TV & Digital Sales, Marketing, Research, and Data-Driven Targeted Sales. With his innate sense of curiosity and skill for problem-solving the challenges facing today’s marketers, Scott has developed deep agency and client relationships. He is widely regarded as a creative and trusted partner, delivering on what is promised.
Scott has spent the past twelve years at AMC Networks, most recently as President of Advertising & Marketing Sales, where he led a team of 100+ and tripled advertising revenue to $1 billion dollars across five distinct and well defined networks: AMC, BBC America, IFC, SundanceTV and WeTV. Scott generated rapid revenue growth by mapping out sales strategies optimizing monetization for iconic television programs including Mad Men, Breaking Bad, and Killing Eve, and built The Walking Dead into a $100M+ franchise.
Known for his exceptional skills in collaboration and team-building, both internally and externally, Scott galvanized multiple constituents in programming, marketing, scheduling, finance, compliance, legal and affiliates resulting in a companywide enterprise sales approach, allowing for stronger partner relationships. Scott is a strong reader/interpreter of the national advertising marketplace, both upfront and scatter, scoring cable industry leading rate increases, while maintaining close relationships with agency leaders. He is an industry thought leader and strong communicator, presenting at industry events and panels. Scott has been interviewed by trade press as well as the New York Times and the Wall Street Journal.
Prior to AMC Networks, Scott was Vice President of Ad Sales of NBCU Entertainment Cable Networks, comprised of USA Network, Syfy Channel, Bravo, Sleuth and Chiller. He led a team that exceeded revenue targets, growing national ad sales to over $1.1 billion, coordinating programming, marketing, digital and branded entertainment groups to bring unique opportunities to the marketplace. Scott oversaw tentpole content and sports at USA, working on marquee events like The Westminster Kennel Club Dog Show, Mark Burnett’s Eco Challenge, and Steven Spielberg’s groundbreaking, ten-part miniseries, Taken. Before joining NBCU, Scott spent time as an Account Executive at A&E Networks, and Group W, starting his career at Nielsen Media Research.