ViacomCBS Entertainment & Youth Brands
Tanya Giles serves as General Manager for ViacomCBS Entertainment & Youth (E&Y) Brands.
Giles leads content strategy, programming, and research & insights for MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo. Additionally, she oversees initiatives to maximize IP for the nine brands and monetize content with corporate partners in sales and distribution and Pluto. She reports to President Chris McCarthy and serves on his five-person senior leadership team.
Prior to this role, Giles served as General Manager for Comedy Central, Paramount Network, and TV Land where she was responsible for the day-to-day strategy and operations of all three brands, with direct oversight of Brand Strategy, Marketing, Programming, and Digital/Social Strategy. She also coordinates closely with Viacom’s Global Entertainment Group Marketing & Partner Solutions, Content Distribution, Strategic Insights & Research, Strategy & Business Development, Finance, Business & Legal Affairs, and Human Resources teams.
Under her leadership, Tanya has overseen the premieres of multiple shows across the portfolio including record breakers Yellowstone, which was the most
watched telecast of 2020, and RuPaul’s Drag Race, which has officially become the Television Academy's most-awarded reality competition show in history. She has also been instrumental in launching Entertainment & Youth brand’s pivot to adult animation as well as its new original movies and limited series division.
Joining Viacom in 1997 as a Senior Analyst at Nickelodeon, where she supported the brand on both qualitative and quantitative research efforts, Giles was elevated to Director of the Nickelodeon Ratings Research Group. From there she moved to TV Land as Vice President of Research and Planning, where she managed all research for TV Land’s linear and online audiences. She became directly involved with Comedy Central in 2007 when she was promoted to Senior Vice President, Research and Planning, for Viacom’s Entertainment Group, which consisted of Comedy Central, Spike and TV Land and later promoted to Executive Vice President, Strategic Insights & Research for Viacom Media Networks’ Music & Entertainment Group and BET Networks. Giles began her career in television in 1995 as a research analyst at CBS.
Giles received her BA from Syracuse University and her MA from the Annenberg School for Communication at the University of Pennsylvania. Giles lives in New York City with her husband David and sons Oscar and Malcolm, who was born in the back seat of a cab in Manhattan.